00907nam0-2200349---450-99000942184040332120110913094000.0978-88-386-6681-0000942184FED01000942184(Aleph)000942184FED0100094218420110913d2010----km-y0itay50------baitaengIT--------001yyMarketingRoger a. Kerin ... [et al.]2. ed.MilanoMcGraw-Hillc2010XXV, 568 p.ill.26 cmDiscipline aziendali2001Marketing55295Marketing658.8Kerin,Roger A.<1947- >ITUNINARICAUNIMARCBK990009421840403321AZMK43A19971DECBCDECBCMarketing55295UNINA