00763nam0-2200289---450-99000912665040332120091214092033.0978-1-60198-156-1000912665FED01000912665(Aleph)000912665FED0100091266520091214d2008----km-y0itay50------baengGB--------001yyCustomer lifetime valuethe path to profitibilityV.KumarBostonNow2008IX, 99 p.24 cmKumar,V.49360ITUNINARICAUNIMARCBK9900091266504033214-0-713-TI9565ECAECACustomer lifetime value783894UNINA