01154nam0-2200397---450 99000910161040332120180308114916.0978-88-386-6451-9000910161FED01000910161(Aleph)000910161FED0100091016120091012d2008----km-y0itay50------baitaengITa-------001yyMarketing dei serviziValarie A. Zeithmal, Mary Jo Bitner, Dwayne D. Grembler2. ed.Milano [etc.]McGraw-Hillc2008XXIII, 403 p.ill.22 cm2001Services Marketingintegrating customer16171Controllo di qualità e affidabilità810.1Zeithaml,Valarie A.105265Bitner,Mary Jo151373Gremler,Dwayne D.ITUNINARICAUNIMARCBK990009101610403321AZEGI99A18903DECBCAZEGI99B18904DECBC4-0-724-TIDECBCECAServices Marketing16171UNINA