01199nam--2200385---450-99000270754020331620090908124251.088-14-12135-4000270754USA01000270754(ALEPH)000270754USA0100027075420060206d2005----km-y0itay0103----baitaIT||||||||001yyCodice penale e procedura penale e leggi complementarinovembre 2005a cura di Fabrizio Ramacci, Giorgio SpangherMilanoA. Giuffrè2005XV, 908 p.19 cm<<I>> codici d'udienza Giuffrè2001<<I>> codici d'udienza GiuffrèCodice penale345.45002632RAMACCI,FabrizioSPANGHER,GiorgioITALIA423419ITsalbcISBD990002707540203316XXVI.1.A 111 (CODEX 1079949062 G.XXVI.1.A 111 (CODEX)00175519BKGIURENATO9020060206USA010849RSIAV59020090908USA011242Codice penale e procedura penale1475241UNISA04784nam 22005053u 450 991046103110332120210107171144.081-224-4204-881-224-3729-X(CKB)3710000000510839(EBL)1707277(MiAaPQ)EBC1707277(Au-PeEL)EBL1707277(OCoLC)930451401(EXLCZ)99371000000051083920151123d2014|||| u|| |engur|n|---|||||txtrdacontentcrdamediacrrdacarrierTransnational Marketing Strategy[electronic resource]1st ed.New Age International Pvt. Ltd., Publishers20141 online resource (291 p.)Description based upon print version of record.81-224-3590-4 Cover ; Preface ; Acknowledgements ; Contents ; Chapter 1: Transnational Marketing Strategy ; Learning Objectives ; Prelude ; Management Orientation and Beliefs ; Summary of the Four Orientations ; Driving and Restraining Forces AffectingTransnational Integration and Marketing ; Driving Forces of Transnationalization ; Trends of Changes in the World Economy ; Leveraging Mechanism of TransnationalCompanies ; What are Transnational/Global Corporations? ; Restraining Forces ; Summary ; Case Study ; Questions for DiscussionChapter 2: Transnational and Domestic Marketing, Transnational Strategy Management and Domestic Marketing Management Learning Objectives ; Transnational Strategic Marketing (TSM) and Domestic Marketing Management (DMM) ; Marketing Management and Strategic Marketing ; Strategic Market Plan and Marketing Plan ; Marketing Strategy ; Transnational Marketing ; Conclusive Ideas ; Summary ; Questions for discussion ; Chapter 3: Mapping and MobilizingTransnational Market ; Learning Objectives ; Introduction ; Measuring Transnational Market PotentialTransnational Product-Market Strategy: The Process Market Boundaries-the Definition ; Transnational Distribution Channels ; Conclusion ; Summary ; Questions for discussion ; Chapter 4: Macro Aspects of Strategic Thrust on Transnational Marketing ; Learning Objectives ; Strategic Thrusts in Transnational Marketing: Facets ; Transnational Strategic Thrust Areas: An Approach ; Defending Relative Market Position ; Governmental Barriers and Constrains on Transnational Growth ; Rating the Marketing Efectiveness of Transnational Companies ; Summary ; Questions for DiscussionChapter 5: Maxi-transnational Marketing(MTM): A Model Approach Learning objectives ; Maxi-Transnational Marketing (MTM) ; Summary ; Questions for Discussion ; Chapter 6: Maxi-transnational Promotion and Psychosomatic Customer Access ; Learning objective ; Maximized Accountability ; Maximized Awareness ; Conclusion ; Summary ; Questions for Discusion ; Chapter 7: Planning for Transnational Marketing ; Learning Objectives ; Introduction: The Approach ; Political Risk ; Guidelines for a Transnational Investment Strategy ; Policies for Product Development and Diversification ; ConclusionSummary Questions for Discussions ; Chapter 8: Integrated Market Planning and Analysis ; Learning Objectives ; Exports Marketing ; The Sale of Knowledge ; Planning for Foreign Investment ; Pattern of Most Joint Ventures ; The Strategic Subsidiary and the Regional Centre ; Conclusion ; Organizational Planning for the Transnational Company ; Future Directions ; Summary ; Question for Discussion ; Chapter 9: Winning Transnational Marketing-A Survey Approach ; Learning Objectives ; How to Keep on Winning in Marketing ; Attitude Towards Winning in Transnational Marketing ; ControlMarket OrientationThis unique book is creatively designed to cater to the management students, scholars and professionals for their understanding of the worldview in the market places. It essentially discerns the disparity between transnational market and domestic market; in the spectacle of business formulations. The book vividly explains the export strategy and import policy in a broader vista. It includes subjects like international services, contracts and agreements for commissioning, 100% export oriented schemes, export processing zones and exports free replacement during warranty. Additionally includesElectronic books.Das Biswajit1039505Satpathy Ipseeta1056157Sharan Sanjay1056158AU-PeELAU-PeELAU-PeELBOOK9910461031103321Transnational Marketing Strategy2490299UNINA01528nas 2200373 n 450 99000902714040332120240229084446.00269-2465000902714FED01000902714(Aleph)000902714FED01000902714CNRP 0014667220161109a19869999km-y0itaa50------baengGBauu--------Primary science review1986-HatfieldAssociation for Science EducationPrimary science review372372.350941Association for Science EducationITACNP20090723http://acnp.cib.unibo.it/cgi-ser/start/it/cnr/dc-p1.tcl?catno=78326&person=false&language=ITALIANO&libr=&libr_th=unina1Biblioteche che possiedono il periodicoSE990009027140403321Biblioteca. Facoltà di Scienze Matematiche Fisiche e Naturali dell'Università Federico II1989-1992;SC1SC1Primary science review790648UNINA866-01NA018 Biblioteca. Facoltà di Scienze Matematiche Fisiche e Naturali dell'Università Federico IIVia Cintia-Monte S. Angelo, 80126 Napoli (NA)081676740/41/39081676740itacnp.cib.unibo.itACNP Italian Union Catalogue of Serialshttp://acnp.cib.unibo.it/cgi-ser/start/it/cnr/df-p.tcl?catno=78326&language=ITALIANO&libr=&person=&B=1&libr_th=unina&proposto=NO