00925nam0-2200313---450-99000876988040332120090402124218.0978-0-273-70632-8000876988FED01000876988(Aleph)000876988FED0100087698820081202d2008----km-y0itay50------baengGBy-------001yyStrategic brand managementa european perspectiveKevin Lane Keller, Tony Asperia, Mats GeorgsonEdimburghPearson education2008XXVI, 829 p.25 cmKeller,Kevin Lane<1956- >295857Aspéria,Tony431918Georgson,Mats314282ITUNINARICAUNIMARCBK9900087698804033214-0-707-TI9388ECAECAStrategic brand management809874UNINA