01078nam0-2200361---450-99000867214040332120130927132717.004-708-6367-6000867214FED01000867214(Aleph)000867214FED0100086721420080612d2006----km-y0itay50------baengGBa-------001yyBayesian statistics and marketingPeter E. Rossi, Greg M. Allenby, Robert McCullochrepr.ChichesterWiley2007X, 348 p.ill.25 cmWiley series in probability and statisticsMarketingModelli matematici658.8322itaRossi,Peter E.503490McCulloch,Robert Edward<1959- >146777Allenby,Greg M.503491ITUNINARICAUNIMARCBK990008672140403321VI E 128843244FSPBCFSPBCBayesian statistics and marketing718140UNINA