01158nam0-2200385---450-99000857801040332120090204102318.088-203-3506-9000857801FED01000857801(Aleph)000857801FED0100085780120071107d2006----km-y0itay50------baitaengITa-------001yyMarketing relazionalegestione del marketing nei network di relazioniEvert Gummessonpresentazione di Michele CostabileMilanoHoepli2006XI, 361 p.ill.24 cm2001Total Relationship Marketing210200224289Marketing658.821itaGummesson,Evert307164Costabile,Michele<1962- >ITUNINARICAUNIMARCBK990008578010403321AZMK25A17994DECBCAZMK25B18447DECBCAZMK25C18554DECBC4-0-697-TI9146ECADECBCECATotal relationship marketing24289UNINA