00952nam0-2200337---450-99000856631040332120071018105228.088-464-7863-0000856631FED01000856631(Aleph)000856631FED0100085663120071018d2006----km-y0itay50------baitaIT--------001cyMarketing managementteorie e politiche di gestione di marketinga cura di Marco CastellettMilanoFrancoAngeli©2006191 p.fig.23 cmManagement3Contiene bibl. (pp. 187-190)Marketing658.821itaCastellett,MarcoITUNINARICAUNIMARCBK990008566310403321658.8 CAS 23649BFSBFSMarketing management global edition58929UNINA