00965nam0-2200337---450-99000849176040332120070326092912.00-8133-2411-4000849176FED01000849176(Aleph)000849176FED0100084917620070326d1998----km-y0itay50------baengUSa-------001yy<<A >>political economy of the middle eastAlan Richards, John Waterbury2. edBoulderWestview1998XVIII, 445 p.ill.23 cmMiddle eastCondizioni economiche1979338.95621itaRichards,Alan502067Waterbury,John142894ITUNINARICAUNIMARCBK990008491760403321VI A 117242665FSPBCFSPBCPolitical economy of the middle east731314UNINA01932nam 2200529 a 450 991045287900332120200520144314.01-62618-183-7(CKB)2550000001042644(EBL)3020461(SSID)ssj0000860631(PQKBManifestationID)12419424(PQKBTitleCode)TC0000860631(PQKBWorkID)10913866(PQKB)10019515(MiAaPQ)EBC3020461(Au-PeEL)EBL3020461(CaPaEBR)ebr10677508(OCoLC)847619087(EXLCZ)99255000000104264420070426d2007 uy 0engur|n|---|||||txtccrPhysiology and medicine[electronic resource] /Ivan Yu. TorshinNew York Nova Science Publishers20071 online resource (318 p.)Bioinformatics in the post-genomic eraDescription based upon print version of record.1-60021-752-4 Includes bibliographical references and index.Systems within the systems within the systems -- Some basics of cardiovascular physiology, pathology and genetics -- Biomedical studies and studies of the studies -- MedSNP: a middle ground between physiology, genetics,g and medicine -- Analyses of the data consistency -- The functional genomics quest -- Molecular cascades and metabolic pathways -- Metabolome analyses and drug design.Bioinformatics in the post-genomic era.BioinformaticsElectronic books.Bioinformatics.572.80285Torshin Ivan Yu858879MiAaPQMiAaPQMiAaPQBOOK9910452879003321Physiology and medicine1917000UNINA04132nam 2200757 450 991016403640332120230125211531.01-63157-442-6(CKB)3710000001056217(BEP)4803018(OCoLC)972808530(CaBNVSL)swl00407124(MiAaPQ)EBC4803018(WaSeSS)bw9781631574412(CaSebORM)9781631574429(EXLCZ)99371000000105621720170215d2017 fy 0engurcnu||||||||rdacontentrdamediardacarrier#Share how to mobilize social word of mouth (sWOM) /Natalie T. Wood and Caroline K. MuñozFirst edition.New York, New York (222 East 46th Street, New York, NY 10017) :Business Expert Press,2017.1 online resource (xii, 238 pages) illustrationsDigital and social media marketing and advertising collection,2333-88301-63157-441-8 Includes bibliographical references and index.1. Social word of mouth marketing (sWOM) -- 2. The social consumer: the who, what, why, and how behind sharing -- 3. Social business: it's not just about marketing -- 4. Legal and regulatory issues: clear and conspicuous disclosures -- 5. Social media policy and guidelines: the rules of engagement -- 6. Storytelling: what do you say and how do you say it -- 7. Social influence: the power of persuasion -- 8. sWOM on popular platforms -- Appendix: list of resources -- Index.Each day, millions of consumers venture online to search and exchange product information, seek out, and share opinions. Electronic word-of-mouth (eWOM) communication has been shown to influence consumer actions across a variety of industries (King, Racherla, and Bush 2014). A significant portion of eWOM occurs on social media platforms. Whether it is a status update of an upcoming vacation on Facebook, a picture of a laundry room makeover on Pinterest, or a YouTube video discussing the features on the new iPhone, consumers are turning to a variety of social platforms to make everyday purchasing decisions easier for themselves and others. Indeed, social word of mouth (sWOM)--a subset of eWOM--has incredible reach with the potential to influence over 2billion active social media consumers. The purpose of this book is to examine the influence of sWOM and provide guidance on how to operationalize its growing power. Our goal in writing this book was to bring together industry best practices and academic research to help you construct social media content that speaks with your brand voice, stimulates engagement, inspires consumers to share (#share), and that complies with industry and federal guidelines. Each chapter highlights a key area of sWOM that will further your understanding of the topic and provides actionable information to assist you in mobilizing positive sWOM for your company.Digital and social media marketing and advertising collection.2333-8830Viral marketingWord-of-mouth advertisingBrand AdvocatesBrand AmbassadorsBrand EndorsersConsumer ReviewseWOMFacebookGoogle+InfluencersInstagramPinterestSocial InfluenceSocial Media MarketingSocial Media PolicySocial Media RegulationssWOMTwitterViral MarketingWOMMWord of mouth marketingYouTubeViral marketing.Word-of-mouth advertising.658.872Wood Natalie T.1970-,938790Muñoz Caroline K.MiAaPQMiAaPQMiAaPQBOOK9910164036403321Share2120857UNINA