00881nam0-2200313---450-99000825220040332120060110111134.00-13-141929-3000825220FED01000825220(Aleph)000825220FED0100082522020060110d2005----km-y0itay50------baengUS--------001yyCustomer equity managementRoland T.Rust, Katherine N.Lemon, Das NarayandasNew JerseyPrentice hall2005XXII, 552 p.24 cmRust,Roland T.133092Lemon,Katherine N.148221Narayandas,DasITUNINARICAUNIMARCBK9900082522004033214-0-688-TI8895ECAECACustomer equity management743036UNINA