00945nam0-2200325---450-99000825217040332120060110110341.00-13-123023-9000825217FED01000825217(Aleph)000825217FED0100082521720060110d2005----km-y0itay50------baengUS--------001yyMarketing of high-technology products and innovationsJakki Mohr, Sanjit Sengupta, Stanley Slater2nd ed.New JerseyPrentice Hall2005XX, 450 p.24 cmMohr,Jakki499407Sengupta,Sanjit294396Slater,StanleyITUNINARICAUNIMARCBK9900082521704033214-0-686-TI8892ECAECAMarketing of high-technology products and innovations743040UNINA