00821nam0-2200289---450-99000822848040332120051118114116.00-471-87727-1000822848FED01000822848(Aleph)000822848FED0100082284820051118d2000----km-y0itay50------baengUS--------001yyValue-based marketingmarketing strategies for corporate growth and shareholder valuePeter DoyleChichesterJohn Wiley & Sons2000XII, 370 p.25 cmDoyle,Peter499054ITUNINARICAUNIMARCBK9900082284804033214-0-683-TI8864ECAECAValue-based marketing738345UNINA