00832nam0-2200301---450-99000822833040332120051118110919.00-273-66194-9000822833FED01000822833(Aleph)000822833FED0100082283320051118d2003----km-y0itay50------baengGB--------001yyMarketing and the bottom linethe marketing metrics to pump up cash flowTim Ambler2nd ed.EdimburgPrentice Hall2003XIV, 320 p.24 cmAmbler,Tim499049ITUNINARICAUNIMARCBK9900082283304033214-0-680-TI8869ECAECAMarketing and the bottom line738356UNINA