01096nam0-2200325---450-99000822616040332120051117105957.088-495-1130-2000822616FED01000822616(Aleph)000822616FED0100082261620051116d2005----km-y0itay50------baitaITy-------001yySuccessioni e trustGiacomo PorcelliNapoliEdizioni Scientifiche Italiane2005232 p.24 cmUniversità degli Studi di FoggiaCollana Interdipartimentale di Studi Economici7In testa al front.:Dipartimento di Scienze Economico-Aziendali Giuridiche, Mrceologiche e Geografiche - Dipartimento di Scienze economiche, Matematiche e Statistiche346.4505420itaPorcelli,Giacomo<1958- >279779ITUNINARICAUNIMARCBK990008226160403321A-II-A-8113724DDRCDDRCSuccessioni e trust738534UNINA03100oam 2200529M 450 991078206170332120230617005742.00-429-06478-01-4398-6364-4(CKB)1000000000522198(SSID)ssj0000283909(PQKBManifestationID)12064518(PQKBTitleCode)TC0000283909(PQKBWorkID)10250527(PQKB)11061477(MiAaPQ)EBC3059488(Au-PeEL)EBL3059488(CaPaEBR)ebr10158333(OCoLC)922955575(OCoLC-P)922955575(FlBoTFG)9781439863640(EXLCZ)99100000000052219820151017d2005 uy 0engur|n|||||||||txtccrSaunders Mac Lane a Mathematical AutobiographyNatick CRC Press2005xvi, 358 p. illIncludes index.0-367-44648-0 1-56881-150-0 ""Contents""; ""Preface""; ""Acknowledgments""; ""Index"""Saunders Mac Lane was an extraordinary mathematician, a dedicated teacher, and a good citizen who cared deeply about the values of science and education. In his autobiography, he gives us a glimpse of his "life and times," mixing the highly personal with professional observations. His recollections bring to life a century of extraordinary accomplishments and tragedies that inspire and educate. Saunders Mac Lane's life covers nearly a century of mathematical developments. During the earlier part of the twentieth century, he participated in the exciting happenings in Göttingen--the Mecca of mathematics. He studied under David Hilbert, Hermann Weyl, and Paul Bernays and witnessed the collapse of a great tradition under the political pressure of a brutal dictatorship. Later, he contributed to the more abstract and general mathematical viewpoints developed in the twentieth century. Perhaps the most outstanding accomplishment during his long and extraordinary career was the development of the concept of categories, together with Samuel Eilenberg, and the creation of a theory that has broad applications in different areas of mathematics, in particular topology and foundations. He was also a keen observer and active participant in the social and political events. As a member and vice president of the National Academy of Science and an advisor to the Administration, he exerted considerable influence on science and education policies in the post-war period. Mac Lane's autobiography takes the reader on a journey through the most important milestones of the mathematical world in the twentieth century."--Provided by publisher.MathematiciansUnited StatesBiographyMathematicians510/.92BMacLane Saunders26298OCoLC-POCoLC-PBOOK9910782061703321Saunders Mac Lane3747051UNINA03953nam 2200709 450 991081751720332120230125184148.01-60649-869-X(CKB)2550000001331927(EBL)1744750(SSID)ssj0001375576(PQKBManifestationID)11792929(PQKBTitleCode)TC0001375576(PQKBWorkID)11336851(PQKB)11408258(OCoLC)885204190(CaBNVSL)swl00403666(Au-PeEL)EBL1744750(CaPaEBR)ebr10899235(CaONFJC)MIL629023(OCoLC)884548293(CaSebORM)9781606498682(MiAaPQ)EBC1744750(EXLCZ)99255000000133192720140804d2014 fy 0engur|n|---|||||txtccrEffective advertising strategies for your business /Cong LiFirst edition.New York, New York (222 East 46th Street, New York, NY 10017) :Business Expert Press,2014.1 online resource (134 p.)Marketing strategy collection,2150-9662Part of: 2014 digital library.1-60649-868-1 1-306-97772-X Includes bibliographical references (pages 109-120) and index.1. How does advertising function in general? -- 2. What are the three advertising strategies? -- 3. How does standardized advertising strategy work? -- 4. How does targeted advertising strategy work? -- 5. How does individualized advertising strategy work? -- 6. How to gather consumer insights for advertising -- 7. How to incorporate consumer insights into advertising -- 8. How to integrate different advertising strategies together -- Notes -- References -- Index.As the media landscape has evolved over the past few years, especially with the emergence of interactive media and social media, the philosophy of advertising is significantly changing. Most businesses realize that the days when they relied on three national networks (ABC, NBC, and CBS) and a few national newspapers to advertise are gone; thus, they begin to find alternatives to standardized advertising. Many of them begin to adopt more individualized advertising approaches, empowered by the Internet technologies. Although a few high-technology companies--such as Google, Facebook, and Amazon--are showing success in delivering individualized advertising messages to consumers, this approach (including both personalization and customization) is not suitable for all businesses. The problem is that many companies don't know what strategy is the best for their business. The purpose of this book is to describe in detail and discuss the pros and cons of each of the three fundamental strategies of advertising: standardized, targeted, and individualized. The importance of collecting consumer insights and incorporating those insights into advertising messages will be highlighted. No single strategy is absolutely more effective than the others; however, here you are given a real strategy based on a scrutiny of the value proposition of the business and expectations of consumers.2014 digital library.Marketing strategy collection.2150-9662Target marketingAdvertisingadvertising strategycustomizationindividualizationpersonalizationstandardizationtargetingTarget marketing.Advertising.658.802Li Cong.1634782MiAaPQMiAaPQMiAaPQBOOK9910817517203321Effective advertising strategies for your business3975155UNINA