00854nam0-2200301---450-99000818118040332120050908095004.00-471-48590-X000818118FED01000818118(Aleph)000818118FED0100081811820050908d2004----km-y0itay50------baengUS--------001yyManaging customer relationshipsa strategic frameworkDon Peppers, Martha RogersNew JerseyJohn wiley & Sons2004XI,516 p.24 cmPeppers,Don145700Rogers,Martha145701ITUNINARICAUNIMARCBK9900081811804033211-6-518-TI8810ECAECAManaging customer relationships735794UNINA