00867nam0-2200301---450-99000818117040332120050908094450.00-471-84596-5000818117FED01000818117(Aleph)000818117FED0100081811720050908d2001----km-y0itay50------baengUS--------001yyHi-tech hi-touch brandingcreating brand power in the age of technologyPaul Temporal and K.C.LeeSingaporeJohn Wiley & sons2001X, 2189 p.23 cmTemporal,Paul289062Lee,Kwok Cheong308548ITUNINARICAUNIMARCBK9900081811704033211-70-31-TI8808ECAECAHi-tech hi-touch branding735795UNINA