00945nam0-2200301---450-99000814499040332120050707104913.0000814499FED01000814499(Aleph)000814499FED0100081449920050707d1997----km-y0itay50------baengGB--------001yyWhy do consumers pay more for national brands than for store brands?Sethuraman Raj, Catherine ColeCambridge (Massachusetts)Marking Science Institute199747 p.28 cmWorking Paper Report97-126Sethuraman,Raj294958Cole,Catherine361434ITUNINARICAUNIMARCBK990008144990403321380 SET9170DAGEADAGEAWhy do consumers pay more for national brands than for store brands756865UNINA