00909nam0-22003011i-450-99000810951040332120050510123908.00-8058-1731-X000810951FED01000810951(Aleph)000810951FED0100081095120050510d2001----km-y0itay50------baengUS--------001yyUnderstanding consumer decision makingthe means end approach to marketing and advertising strategyedited by Thomas J.Reynolds, Jerry C.OlsonNew JerseyLEA2001XVII, 447 p.23 cmReynolds,Thomas J.43511Olson,Jerry C.ITUNINARICAUNIMARCBK9900081095104033214-0-673-TI8709ECAECAUnderstanding consumer decision making757295UNINA