00931nam0-22003131i-450-99000810660040332120050506091843.00-521-36851-0000810660FED01000810660(Aleph)000810660FED0100081066020050506d1988----km-y0itay50------baengGB--------001yyDecision marketingdescriptive, normative, and prescriptive interactionsDavid E. Bell, Howard Raiffa, Amos TverskyCambridgeCambridge University Press1988X, 623 p.24 cmBell,David E.120828Raiffa,Howard<1924- >103994Tversky,Amos54669ITUNINARICAUNIMARCBK990008106600403321D8.372232DECTSDECTSDecision marketing757410UNINA