01037cam0-22003731i-450 99000810104040332120191030122919.088-386-6171-5000810104FED01000810104(Aleph)000810104FED0100081010420050428d2004----km-y0itay50------baitaITa-------001yyMarketing strategico e operativoJean-Jacques Lambinedizione italiana a cura di Emanuela Tesser4. ed.MilanoMcGraw-Hill©2004XIV, 487 p.26 cmMarketing380.120ita658.821itaLambin,Jean-Jacques79664Tesser,EmanuelaITUNINARICAUNIMARCBK990008101040403321VI H 80441918FSPBC60 380.1 LAMJ 20049903FAGBCFSPBCFAGBCMarketing stratégique15035UNINA