01050nam0-22003611i-450 99000810103040332120191030123117.088-8008-055-5000810103FED01000810103(Aleph)000810103FED0100081010320050428d2001----km-y0itay50------baitaIT--------001yyPrincipi di marketingPhilip Kotler, Gary Armstrong, John Saunders, Veronica Wongedizione italiana a cura di Walter Giorgio ScottTorinoISEDI©2001XXI, 810 p.25 cmMarketing380.120itaKotler,Philip<1931- >Armstrong,GarySaunders,JohnWong,VeronicaScott,Walter GiorgioITUNINARICAUNIMARCBK99000810103040332160 380.1 KOTP 20019905FAGBCFAGBCPrinciples of marketing58897UNINA