00840nam0-22003011i-450-99000790545040332120040714103427.0000790545FED01000790545(Aleph)000790545FED0100079054520040714d1963----km-y0itay50------baengUSa-------001yyMeasuring advertising readership and resultsDaniel StarchNew YorkMcGraw-Hillc1966XI, 270 p.24 cmPubblicitàPubblicitàSociologiaStarch,Daniel284017ITUNINARICAUNIMARCBK990007905450403321H/4.1122 STA1209/ISESSESMeasuring advertising readership and results670768UNINA