00926nam0-22003131i-450-99000790436040332120070103114159.0000790436FED01000790436(Aleph)000790436FED0100079043620040709d1966----km-y0itay50------baengUSa-------001yyMarketingthe firm's viewpointSchuyler F. Otteson, William G. Panschar, James M. PattersonNew YorkMacMillanLondonCollier-MacMillan1966XIII, 718 p.21 cmMarketingOtteson,Schuyler Franklin283945Panschar,William G.283946Patterson,James M.283947ITUNINARICAUNIMARCBK990007904360403321H/4.1121 OTT1197/ISESSESMarketing433124UNINA