00934nam0-22003371i-450-99000790369040332120071108100358.00-7204-3180-8000790369FED01000790369(Aleph)000790369FED0100079036920040707d1972----km-y0itay50------baengNLa-------001yy<<The >>economics of advertisingRichard SchmalenseeAmsterdamNorth-Holland1972XIII, 312 p.23 cmContributions to economic analysis80PubblicitàSchmalensee,Richard<1944- >121363ITUNINARICAUNIMARCBK990007903690403321L1.75475DECTSH/4.1122 SCH4887/ISESDECTSSESEconomics of advertising45289UNINA