01075nam0-22003131i-450-99000787503040332120040427084632.0000787503FED01000787503(Aleph)000787503FED0100078750320040427d--------km-y0itay50------baengStudies on the dynamics of vertically falling liquid sheet flows, estratto da Fluid Dynamics, 4(2003)Luigi De Luca, Gennaro Coppola1KeralaTransworld Research Network2003De Luca,Luigi1379Cardone,Gennaro282386ITUNINARICAUNIMARCBK99000787503040332100 EST2812(1/5)5550DETEC00 EST2812(2/5)5551DETEC00 EST2812(3/5)5552DETEC00 EST2812(4/5)5553DETEC00 EST2812(5/5)5554DETECDETECStudies on the dynamics of vertically falling liquid sheet flows, estratto da Fluid Dynamics, 4(2003672737UNINA05585nam 2200733 450 991045314560332120200520144314.01-118-73402-51-118-73405-X(CKB)2550000001127211(EBL)1426518(SSID)ssj0001001052(PQKBManifestationID)11541189(PQKBTitleCode)TC0001001052(PQKBWorkID)10961157(PQKB)11494832(MiAaPQ)EBC1426518(DLC) 2013027943(CaSebORM)9781118734025(Au-PeEL)EBL1426518(CaPaEBR)ebr10774378(CaONFJC)MIL527875(OCoLC)852745798(EXLCZ)99255000000112721120130705h20132013 uy| 0engurunu|||||txtccrBig data marketing engage your customers more effectively and drive value /Lisa Arthur1st editionHoboken, New Jersey :John Wiley & Sons, Inc.,[2013]©20131 online resource (210 p.)Description based upon print version of record.1-118-73389-4 1-299-96624-1 Includes bibliographical references and index.Cover; Title Page; Copyright; Contents; Foreword; Acknowledgments; Introduction; Part I The Problem: How Did We Get Here?; Chapter 1 Moving Out of the Dark Ages; The Threat of Digital Disruption; The Enlightened Age of Data; Chapter 2 Why Is Marketing Antiquated?; Tactical (versus Strategic) Marketing; Manual Marketing Management; Silos of Data and Demand for Real-time Engagement; Communicating the Value of Marketing; Lack of Talent and Training; Fragmented and Often Missing Data; Chapter 3 The Data Hairball; What Is the Data Hairball?; The Data Hairball and the Customer ExperienceBlending Art and Science Integrated Marketing, Really; Data Privacy and Security; Part II Get Ready for Big Data Marketing; Chapter 4 Definitions for the Real World of Big Data Marketing; Big Data Terminology; Big Data Marketing; Integrated Marketing Management (IMM); Marketing Operations Management; Customer Interaction Management; Digital Messaging; Digital Marketing; Chapter 5 Meet the Modern Marketing Department (Michelangelo Meets Einstein); The CMO as a Change Agent; The Data Scientist; The CMO and CIO Dynamic; Part III The Five Steps to Data-Driven Marketing and Big Data InsightsChapter 6 Step One: Get Smart, Get Strategic Vision Leads to Strategy; Customer Interaction Strategy; Analytics Strategy; Data Strategy; Organizational Strategy; Technology Strategy; Chapter 7 Step Two: Tear Down the Silos; Tearing Down Silos Internal to Marketing; Tearing Down Silos between Marketing and Other Lines of Business; Developing a Strategic Framework for Synergy; New Best Friends: The CMO and the CIO; Chapter 8 Step Three: Untangle the Data Hairball; Start with Talent; Silos Can Threaten Big Data Strategy; Data Strategy; Discovering Big DataBig Data Insights Combat Churn for US Telecommunications Provider Chapter 9 Step Four: Make Metrics Your Mantra; Use Metrics to Measure Outcomes; Lessons Learned from Cost per Lead; Part I: The ROI versus ROMI Debate; Part II: The ROI versus ROMMI Debate; Metrics Are the Cornerstone of Accountability; Metrics Improve Buy-In and Alignment; Reasons for Misalignment; Chapter 10 Step Five: Process Is the New Black; Process Is One of Marketing's New Four P's; Integrated Marketing Processes Accelerate Results; Concept to Campaign to Cash; Process Innovation at a Global IT Services CompanyAgile Marketing Part IV Realizing the Value of Big Data Marketing; Chapter 11 Drive Value through Relevant Marketing; Internal Value through Integrating Marketing; External Value through Integrating Marketing; Chapter 12 The Bright, Enlightened World of Customer Experience; The People Marketing Challenge; The People Marketing Opportunity; The Mobile Marketing Challenge; The Mobile Marketing Opportunity; The Information Management Marketing Challenge; The Information Marketing Opportunity; The Big Data Marketing Challenge; The Big Data Marketing Opportunity; Notes; Resources; About the AuthorIndexLeverage big data insights to improve customer experiences and insure business success Many of today's businesses find themselves caught in a snarl of internal data, paralyzed by internal silos, and executing antiquated marketing approaches. As a result, consumers are losing patience, shareholders are clamoring for growth and differentiation, and marketers are left struggling to untangle the massive mess. Big Data Marketing provides a strategic road map for executives who want to clear the chaos and start driving competitive advantage and top line growth. Using real-world exampleMarketingManagementMarketingData processingMarketing researchStatistical methodsInternet marketingElectronic books.MarketingManagement.MarketingData processing.Marketing researchStatistical methods.Internet marketing.658.8/3Arthur Lisa950906MiAaPQMiAaPQMiAaPQBOOK9910453145603321Big data marketing2149797UNINA01566nam 2200349Ia 450 99639681030331620221107212102.0(CKB)4330000000354769(EEBO)2248512990(UnM)99896622(UnM)9928824000971(EXLCZ)99433000000035476919981120d1675 uy |engurbn||||a|bb|The worthy communicant: or, a treatise, shewing the due order of receiving the sacrament of the Lord's Supper. By Jer. Dyke sometimes minister of Epping in Essex[electronic resource] Whereunto is added, a sacramental catechism; wherein the doctrine and ordinance of the Lord's Supper is explained, and several cases of conscience relating thereunto resolvedLondon printed for Nathaniel Ranew at the Kings Arms in St. Pauls Church-Yard1675[12], 204 pReproduction of original in the Congregational Library, London.eebo-0028Lord's SupperPrayer-books and devotionsEarly works to 1800Theology, DoctrinalEarly works to 1800Lord's SupperTheology, DoctrinalDyke Jeremiah1584-1639.1001094Cu-RivESCu-RivESWaOLNBOOK996396810303316The worthy communicant: or, a treatise, shewing the due order of receiving the sacrament of the Lord's Supper. By Jer. Dyke sometimes minister of Epping in Essex2421420UNISA