00816nam0-22002891i-450-990007774350403321000777435FED01000777435(Aleph)000777435FED0100077743520021010d--------km-y0itay50------baita<<Les >>marques, capital de l'entrepriseles chemins de la reconqueteJean-Noel Kapferer2° edzParisLes editions d'organisation1996552 p.24 cmMARCHIO346.07Kapferer,Jean-Noel116558ITUNINARICAUNIMARCBK99000777435040332112-B-13510153DDCPDDCPMarques, capital de l'entreprise666873UNINAGEN01