01042nam0-22003251i-450-99000697653040332120090305140704.0000697653FED01000697653(Aleph)000697653FED0100069765320011017d1964----km-y0itay50------baitaITy-------001yyA guerra aperta<<La >>signora di Riondino (1690)<<La >>marchesa Falconis (1705-1706)Edoardo Calandraa cura di Giorgio PetrocchiRocca San CascianoCappelli1964334 p.21 cmBiblioteca dell'Ottocento italiano5Calandra,Edoardo<1852-1911>200817Petrocchi,Giorgio<1921-1989>ITUNINARICAUNIMARCBK990006976530403321BIB. BAT.36507180BATBATMarchesa Falconis (1705-1706532297Signora di Riondino (1690532296A guerra aperta532295UNINA03232oam 2200709I 450 991045746800332120200520144314.01-283-44138-197866134413860-203-14515-11-136-50495-810.4324/9780203145159 (CKB)2550000000089347(EBL)957536(OCoLC)798533269(SSID)ssj0000600691(PQKBManifestationID)12243621(PQKBTitleCode)TC0000600691(PQKBWorkID)10600967(PQKB)10162163(MiAaPQ)EBC957536(Au-PeEL)EBL957536(CaPaEBR)ebr10531789(CaONFJC)MIL344138(OCoLC)1000434168(EXLCZ)99255000000008934720180706d2012 uy 0engur|n|---|||||txtccrBranding in governance and public management /Jasper Eshuis and Erik-Hans KlijnNew York :Routledge,2012.1 online resource (189 p.)Routledge critical studies in public management ;8Description based upon print version of record.0-415-81791-9 0-415-88517-5 Includes bibliographical references and index.The rise of branding in governance processes -- The many faces of branding: definitions, functions, and forms -- Branding to influence perceptions about policy problems and solutions -- Branding to activate, motivate, and bind stakeholders in governance processes -- Brands and the media: communicating with the outside world -- Branding as governance strategy -- Risks and limits of branding -- Brands and governance: towards interactive forms of branding.Politicians and public managers utilize branding to communicate with the public as well as to position themselves within the ever-present media now so central to political and administrative life. They must further contend with stakeholders holding contradictory opinions about the nature of a problem, the desirable solutions , and the values at stake. Branding is used as a strategy to manage perceptions, motivate stakeholders, communicate clear messages in the media, and position policies and projects. Brands have a unique ability to simplify such messages and motivate different actors to iRoutledge critical studies in public management ;8.Communication in public administrationPublic relations and politicsGovernment publicityBranding (Marketing)Electronic books.Communication in public administration.Public relations and politics.Government publicity.Branding (Marketing)352.7/48Eshuis Jasper1972-,933352Klijn Erik-Hans771984MiAaPQMiAaPQMiAaPQBOOK9910457468003321Branding in governance and public management2101206UNINA