01113cam0-22003731i-450-99000690249040332120060329155103.088-7187-974-0000690249FED01000690249(Aleph)000690249FED0100069024920010426d1999----km-y0itay50------baitaengITy-------001yy<<Il >>marketing secondo Kotlercome creare, sviluppare e dominare i mercatiPhilip Kotleredizione italiana a cura di Walter Giorgio ScottMilanoIl Sole-24 ore1999XVII, 298 p.22 cmMondo economico302001Kotler on marketing33189Marketing658.8Kotler,Philip<1931- >34994Scott,Walter GiorgioITUNINARICAUNIMARCBK990006902490403321COLLEZ. 1726 (30)35402FSPBC4-0-617-TI6827ECAFSPBCECAKotler on marketing33189UNINA