00825nam0-22002771i-450-99000396473040332120030918113822.01-55786-553-1000396473FED01000396473(Aleph)000396473FED0100039647320030918d1996----km-y0itay50------baengUSKnow your customer:new approaches to understanding customer value and satisfactionRobert B.Woodruff, Sarah Fischer GardialMaldenBlackwell1996XVII, 338 p.24 cmWoodruff,Robert B.149250Gardial,Sarah FischerITUNINARICAUNIMARCBK9900039647304033214-9-681-TIECAKnow your customer512661UNINA