00823nam0-22002891i-450-990003951920403321000395192FED01000395192(Aleph)000395192FED0100039519220030401d1966----km-y0itay50------baengUSOn knowing the consumeredited by Joseph W. NewmanNew YorkLondonSydneyJohn Wiley & Sonsc1966viii, 247 p.24 cm<<The >>Wiley marketing seriesConsumatoriSociologiaNewman,Joseph W.ITUNINARICAUNIMARCBK99000395192040332117500 KNO701/SES17500 KNO701/ISESSESOn knowing the consumer513552UNINA