00873nam0-22003131i-450-99000393959040332120061023134959.0970-10-2713-2000393959FED01000393959(Aleph)000393959FED0100039395920030910d2002----km-y0itay50------baspaESPublicidadWilliam F. Arens7. ed., [1. ed. en español]MexicoMcGRAW-HILL2002XXXII, 573, [102] p.28 cm2001Contemporary advertising2057. ed.30088659.1Arens,William F.148263ITUNINARICAUNIMARCBK990003939590403321bibl. 5 (659.1 ARE)4134DECLIDECLIContemporary advertising30088UNINA