00920nam0-22003011i-450-99000393810040332120100528101150.00-684-86466-5000393810FED01000393810(Aleph)000393810FED0100039381020030910d2000----km-y0itay50------baengUSDriving customer equityhow customer lifetime value is reshaping corporate strategyRoland T. Rust, Valarie A. Zeithaml, Katherine N. LemonNew YorkFree press2000xii, 292 p.23 cmRust,Roland T.133092Lemon,Katherine N.148221Zeithaml,Valarie A.105265ITUNINARICAUNIMARCBK9900039381004033211-6-464-TI7926ECAECADriving customer equity511324UNINA