01098nam0-22003731i-450 99000387937040332120230804115423.088-386-0879-2000387937FED01000387937(Aleph)000387937FED0120120102d2000----km-y0itay50------baitaITCategory managementcreare valore per il consumatoreSandro Castaldo, Paolo BertozziMilano [etc.]McGraw-Hill libri Italiac2000XIV , 352 p.24 cmMarketingImprese commercialigestione658.8Castaldo,Sandro<1965- >89522Bertozzi,Paolo115597ITUNINARICAUNIMARCBK990003879370403321AZMK16B13552ADECBCAZMK16A13450DECBCAZMK16C(DEP)13552BDECBCAZMK16D(DEP)13552CDECBCC2-P51-09-RA7280ECADECBCECACategory management67912UNINA