00793nam0-22002891i-450-9900038465004033210-07-114418-8000384650FED01000384650(Aleph)000384650FED0100038465020020212d1996----km-y0itay50------baENGUSMarketing researchan applied approachThomas C.Kinnear and James R.Taylor5th ed.New YorkMcGraw hill1996XXII, 888 p.24 cmKinnear,Thomas C.145789Taylor,James R.ITUNINARICAUNIMARCBK9900038465004033214-0-644-TI7584ECAECAMarketing research507349UNINA