00735nam0-22002651i-450-9900038429304033211-86152-635-0000384293FED01000384293(Aleph)000384293FED0100038429320020103d1999----km-y0itay50------baENGGB<<The >>IEBM encyclopedia of marketingedited by Michael J. BakerLondonThomson & Learning1999XIII, 865 p.24 cmBaker,Michael JohnITUNINARICAUNIMARCBK9900038429304033214-0-630-TI7447ECAECAIEBM encyclopedia of marketing507533UNINA