01046nam0-22003491i-450-990003752120403321200010100-8371-8595-5000375212FED01000375212(Aleph)000375212FED0100037521220001010d--------km-y0itay50------baitay-------001yyMass advertising as social forecasta method for futures researchJib Fowles1. ed.WestportGreenwood Press1976xi, 153 p.[9] tav., ill.21 cmPUBBLICITA'Stati UnitiPREVISIONE SOCIALEStati UnitiSTATI UNITI D'AMERICACondizioni sociali (1960- )659.193034973303.4973Fowles,Jib142407ITUNINARICAUNIMARCBK990003752120403321659.193034973 FOW12148BFSBFSMass advertising as social forecast508427UNINAING01