01401cam0-22004691i-450-99000336953040332120140521095359.088-386-0843-1000336953FED01000336953(Aleph)000336953FED0100033695320030910d2000----km-y0itay50------baitafreITy-------001yyMarketing strategico e operativoJean-Jacques Lambin3. ed.MilanoMcGraw-Hill libri Italia2000XIX, 657 p.25 cm2001<<Le >>marketing stratégique15035ConsumatoriComportamento marketing658.8Lambin,Jean-Jacques79664ITUNINARICAUNIMARCBK990003369530403321AZMK12B(SR)11658BDECBCAZMK12C(DEP)13181CDECBCAZMK12D13181DDECBCAZMK12E(SR)13181ADECBCAZMK12A(SR)11658ADECBCAZMK12F13181BDECBCLAM658.83A13968CDECBCAZMK12H(SR)13968BDECBCAZMK12G(SR)13968ADECBCXVII-B-588782MAS62 658.8 LAMPresidenza 187DAGEADECBCDAGEAMarketing stratégique15035UNINA