01122nam0-22003731i-450-99000336049040332120111020121349.088-453-0698-4000336049FED01000336049(Aleph)000336049FED0100033604920030910d1995----km-y0itaa50------baitaITy-------001yyMarketing strategicoun'impresa proattiva per sviluppare capacità market driving e valoreEnrico Valdani2. ed.MilanoEtas Libri1995XVI , 717 p.25 cmGestione d'impresaMarketing d'impresaStrategia aziendaleMarketing strategicoConcorrenza658.802Valdani,Enrico<1948- >7216ITUNINARICAUNIMARCBK990003360490403321AZMK3A9500ADECBCAZMK3B(SR)9500BDECBCVAL658.8A9500CDECBCAZMK13A11646DECBCDECBCMarketing strategico61101UNINA