00808nam0 22003011i 450 99000330415040332120080526152552.0000330415FED01000330415(Aleph)000330415FED0100033041520030910d1986----km-y0itay50------baengy-------001yyActive grammarW-D. Bald, D.J. Cobb, A. SchwarzHarlowLongman1986Grammatica Inglese425Bald,Wolf Dietrich290130Cobb,D. J.423932Schwarz,A.423933ITUNINARICAUNIMARCBK990003304150403321425 BALLINGUE 272DECLIDECLIActive grammar446546UNINA00805nam0-2200289---450-99000907989040332120090728112837.0000907989FED01000907989(Aleph)000907989FED0100090798920090728d1961----km-y0itay50------bagerDEy-------001yyDingliche AnwartschaftenLudwig RaiserTubingenJ.C.B MOHR1961VIII, 103 p.24 cmTübinger rechtswissenschaftliche Abhandlungen1Raiser,Ludwig405624ITUNINARICAUNIMARCBK990009079890403321Collezione 210 (1)65290FGBCFGBCDingliche Anwartschaften784567UNINA03659nam 22005055 450 991079293960332120230126215259.01-5036-0218-410.1515/9781503602182(CKB)3710000001389179(MiAaPQ)EBC4865471(DE-B1597)564335(DE-B1597)9781503602182(OCoLC)1178769286(EXLCZ)99371000000138917920200723h20202017 fg 0engurcnu||||||||rdacontentrdamediardacarrierAdcreep The Case Against Modern Marketing /Mark BartholomewStanford, CA :Stanford University Press,[2020]©20171 online resource (236 pages)Includes index.0-8047-9581-9 Front matter --Contents --Introduction --1. Advertising on Trial --2. Colonizing New Advertising Spaces --3. The New Market Research --4. From Market Share to Mindshare --5. Sellebrity --6. Stopping Adcreep --Acknowledgments --Notes --IndexAdvertising is everywhere. By some estimates, the average American is exposed to over 3,000 advertisements each day. Whether we realize it or not, "adcreep"—modern marketing's march to create a world where advertising can be expected anywhere and anytime—has come, transforming not just our purchasing decisions, but our relationships, our sense of self, and the way we navigate all spaces, public and private. Adcreep journeys through the curious and sometimes troubling world of modern advertising. Mark Bartholomew exposes an array of marketing techniques that might seem like the stuff of science fiction: neuromarketing, biometric scans, automated online spies, and facial recognition technology, all enlisted to study and stimulate consumer desire. This marriage of advertising and technology has consequences. Businesses wield rich and portable records of consumer preference, delivering advertising tailored to your own idiosyncratic thought processes. They mask their role by using social media to mobilize others, from celebrities to your own relatives, to convey their messages. Guerrilla marketers turn every space into a potential site for a commercial come-on or clandestine market research. Advertisers now know you on a deeper, more intimate level, dramatically tilting the historical balance of power between advertiser and audience. In this world of ubiquitous commercial appeals, consumers and policymakers are numbed to advertising's growing presence. Drawing on a variety of sources, including psychological experiments, marketing texts, communications theory, and historical examples, Bartholomew reveals the consequences of life in a world of non-stop selling. Adcreep mounts a damning critique of the modern American legal system's failure to stem the flow of invasive advertising into our homes, parks, schools, and digital lives.Advertising lawsUnited StatesMarketingLaw and legislationUnited StatesAdvertisingSocial aspectsUnited StatesMarketingSocial aspectsUnited StatesAdvertising lawsMarketingLaw and legislationAdvertisingSocial aspectsMarketingSocial aspects343.7308/2Bartholomew Markauthttp://id.loc.gov/vocabulary/relators/aut1501971DE-B1597DE-B1597BOOK9910792939603321Adcreep3729421UNINA01209nam0 22003131i 450 UON0012932320231205102749.63281-85320-04-720020107d1990 |0itac50 baengIN|||| 1||||Sons of Sivaa Study in the Religious Cults of Ganesa and KarttikeyaV. R. ManiDelhiSharada Prakashan199096 p., c. di tav.19 cmHINDUISMOSHIVAUONC000675FIHINDUISMORITIUONC007149FIICONOGRAFIA HINDUISTADIVINITA'UONC007332FIINNew DelhiUONL000110SI IX ISUBCONT. INDIANO - ARTE - ICONOGRAFIAAMANIV. R.UONV079544668180Sharada PrakashanaUONV249409650ITSOL20240220RICASIBA - SISTEMA BIBLIOTECARIO DI ATENEOUONSIUON00129323SIBA - SISTEMA BIBLIOTECARIO DI ATENEOSI SI IX I 107 SI SA 66626 7 107 ŚIVAISMOHINDUISMO - SHIVAUONC001233Sons of Siva1319459UNIOR