01225cam0-22003611i-450 99000315398040332120210217122451.0000315398FED01000315398(Aleph)000315398FED0100031539820030910d1964----km-y0itay50------baengUSy-------001yyPersonal influencethe part played by people in the flow of mass communicationsby Elihu Katz and Paul F. Lazarsfeldwith a foreword by Elmo Roperpaperback ed.New YorkFree Press of Glencoe1964XX, 400 p.21 cmFoundations of communications research2Sul front.: A report of the Bureau of applied social research, Columbia UniversityBibliografia: pp.381-393. Indici001990002712080403321ComunicazioneAspetti psicologiciKatz,Elihu111194Lazarsfeld,Paul Felix<1901-1976>118776ITUNINARICAUNIMARCBK99000315398040332112340 KAT035898SESSESPersonal influence458200UNINA