00877nam0-22003251i-450-9900030394904033210-03-080262-8000303949FED01000303949(Aleph)000303949FED0100030394920000920d1972----km-y0itay50------baitaITCreating Social ChangeGerald Zaltman, Philip Kotler, Ira Kaufman.New YorkHoltRinehart & Winston\c\\1972.XVIII, 676 p.24 cm1314014320Kaufman,IraKotler,Philip<1931- >Zaltman,GeraldITUNINARICAUNIMARCBK99000303949040332114320 ZAL4969/ISESSESCreating Social Change463004UNINAING01