00758nam0-22002771i-450-9900028911704033210-02-305162-0000289117FED01000289117(Aleph)000289117FED0100028911720000920d1998----km-y0itay50------baENGMarketing managementRichard P. Bagozzi... [et al.]New JerseyPrentice Hall1998xxii, 718 p.26 cmMarketing Management493780Bagozzi,Richard P.ITUNINARICAUNIMARCBK9900028911704033214-0-614-TI6670ECAECAMarketing management466971UNINAING01