00844nam0-22002891i-450-9900028911104033210-13-632860-1000289111FED01000289111(Aleph)000289111FED0100028911120000920d1997----km-y0itay50------baENGStrategic marketing problems : cases and commentsRoger A. Kein, Robert A. Peterson8thNew JerseyPrentice Hall1997xii, 723 p.28 cmKerin,Roger A.<1947- >117549Peterson,Robert A.ITUNINARICAUNIMARCBK9900028911104033214-0-613-TI6671ECAECAStrategic marketing problems : cases and comments466957UNINAING01