00807nam0-22002771i-450-99000289110040332120140325124553.00-02-379424-0000289110FED01000289110(Aleph)000289110FED0100028911020030910d1998----km-y0itay50------baengUSCases in strategic marketing managementan integrated approachWilliam J. McDonaldUpper Saddle RiverPrentice Hall1998VIII, 352 p.24 cmMcDonald,William J.117548ITUNINARICAUNIMARCBK9900028911004033214-0-612-TI6668ECAECACases in strategic marketing management466964UNINA