00897nam0-22003011i-450099000287868040332120170131125657.00-7506-3285-2000287868FED01000287868(Aleph)000287868FED0100028786820161109d1c99997-km-y0itay50------baengMarket-led strategic change : transforming the process of going to marketNigel Piercy2nd edOxfordButterworth Heinemann1c997xiv, 665 p.22 cmPiercy,Nigel106629ITUNINARICAUNIMARCBK9900028786804033214-0-590-TI6260ECA4-0-634-TI7448ECAECAMarket-led strategic change : transforming the process of going to market416222UNINAING01