00756nam0-22002651i-450-9900028694204033210-02-911045-9000286942FED01000286942(Aleph)000286942FED0100028694220000920d1994----km-y0itay50------baENGManaging customer valueCreating quality and service that customers can seeBradley T.GaleNew YorkFree Press1994XVII, 424 p.25 cmGale,Bradley T.116845ITUNINARICAUNIMARCBK9900028694204033214-0-581-TI5792ECAECAManaging customer value416027UNINAING01