00862nam0-22002891i-450-99000285226040332120140320130355.0000285226FED01000285226(Aleph)000285226FED0100028522620030910d1993----km-y0itay50------baengGB<<The >>rise and fall of mass marketingedited by Richard S. Tedlow and Geoffrey JonesLondonRoutledge1993XII, 239 p.22 cmComparative and international business seriesModern historiesTedlow,Richard S.Jones,GeoffreyITUNINARICAUNIMARCBK9900028522604033214-0-557-TI4562 DEAECAECARise and fall of mass marketing418454UNINA