00745nam0-22002651i-450-990002845460403321000284546FED01000284546(Aleph)000284546FED0100028454620000920d1992----km-y0itay50------baENGCompetitive marketing a strategic approachJohn O'Shaughnessy2nd edition.-LondonRoutledge1992460 p.24 cmO'shaughnessy,John106509ITUNINARICAUNIMARCBK9900028454604033214-0-539-TI3664 DEAECAECACompetitive marketing a strategic approach418022UNINAING01