00825nam0-22002771i-450-990002837740403321000283774FED01000283774(Aleph)000283774FED0100028377420000920d1981----km-y0itay50------baENGMarketing of ServicesJames Donnelly, William R. GeorgeChicagoAmerican Marketing Association1981244 p.26 cm( AMA's special conference on servicesmarketing, orlando,FL,1981 )Donnelly,James H.80485George,R. WilliamITUNINARICAUNIMARCBK9900028377404033210-4-434-TI3018 DEAECAECAMarketing of Services417651UNINAING01