00804cam0-22003011i-450-99000280270040332120060329124149.00471519855000280270FED01000280270(Aleph)000280270FED0100028027020030910d1971----km-y0itay50------baengUSa-------001yyMarketing managementa systems perspectiveWilliam LazerNew YorkWiley1971XIV, 720 p.ill.24 cmLazer,William112797ITUNINARICAUNIMARCBK9900028027004033214-4-34TICECA4-0-154TIC 2912ECAECAMarketing management422092UNINA